Social Media - Instagram platform

 Instagram - @faunamagazineuk

The Fauna magazine instagram is a good way to cross converge the product to it's audience.

With a predominantly young, culturally aware audience, they would use social media platforms such as Instagram to follow varying celebrities, fan pages, and themselves share (interact) with pages.

Mock up with research - intertextuality links

 Mock up Maxwell Starkey

For Max's 'Coming out story' I wanted to develop a front cover that signifies the beauty in his feminine side. The cropped mast head at the top of the page establishes a masthead that can still be recognised 'well' which alludes to the stereotype that many lifestyle magazines follow - the cover star covering the 'recognisable' masthead. The main image centres Max (the cover star of the second edition). For the few coverlids (so far) I have picked out colours from both the shirt and the outer-petals of the sunflower. This colour scale works well on top of the emerald green backdrop. The simplistic forest-green in the backdrop is plain so allows the cover star's image to 'steal' the limelight and really rain on the centre of the main image. The vibrancy of the prop - the sunflower - signifies joy; reflecting Max today. Also, sunflower's symbolise the flower of perfect bloom, mirroring the message I wish to convey in this front cover. One of mine and Max's favourite films is clueless, so I decided it was best to play Homeage to the scene were Cher photographs Tai. This scene is truly beautiful, and I therefore sparked a keen interest to recreate this, as well as being able to successfully tie in as an intertextual link!

- Clueless 1995

Furthermore, the geometric patterning of the squares on Max's shirt tie-in well as it is a neutral colour palette of black and white in comparison to the natural greens and yellows surrounding. 

I played around with various fonts for the straplines/ coverline to see which font 'sat best with me', and am still readjusting and tweaking order to find a style that suits with the image and the unique ideology I wish to convey through the brand identity.

Critique/ change: 

1. Add more straplines

2. Change the opacity of the coverline (bottom of image). This will reinforce the brand image once bolder.

3. Alter brightness in image.

4.Play around with different images (same set up different positioning of prop)

Mock Up Sofine Bolter

This is my beginning  adaptations to the collection of images I captured of model, Sofine. Now, as this mock up is very plain and unfinished, it doesn't necessarily capture a real feel for. what it would eventually portray ( - this is no where near half way completed.) However, I thought would be good to play. around with the image to see what colour palette I could collate, and how wording/ font type would suit the layout of the main image. To create the colour palette I picked out the fluorescent green and pink (would eventually add orange) from  the cover star's dress. As the white backdrop is simple and plain, it would only 'be right' to heighten the value of the cover with bright colour. The benefit of the white backdrop is that anything can go on top of it (font-wise), and the model can wear clothing with patterns to initially portray style.

WIX WEBSITE screenshots

 

My Wix Website (choice of pages) is the 'HOME' page and the 'ABOUT' page.

Home Page - The Welcome feature of the wix website.

features of relevance = information, social media links, interactive elements for audience involvement.

'ABOUT' page

30 second video features on the 'ABOUT' to provide an insight to the magazine ideologies and viewpoints

Below is a 3-part interactive feature that encourages audience interaction to then locate the Easter egg !

The image below is the 'Easter egg' feature which provides audiences a chance to 'get involved' and have the chance to 'win' Libby Waller's signature - a signed copy of her poster.

BRAND IMAGE

This features on the opening HOME page which is my main feature of digital convergence as it features in the second edition content page, one of the first instagram posts -then reposted several times, plus the recognisable 'scroll' feature on the HOME page of the website.

WIX WEBSITE RESEARCH

 

Website Research

In order to successfully construct 

Magazine Research 2

Magazine 2 - Max's Coming out story

For this edition I wanted to portray the empowering influence behind being comfortable and confident in gender identity. 

Throughout history, male and female traditional roles in the media have distinctly separated the genders. This gender segregation has always been seen as a societal 'norm' but over the past 30 years gender performance has adapted. The rift between evolutionary psychology and the biosocial model of gender relations impedes a fuller understanding of gender roles and gender inequality. In a novel evolutionary account that complements both existing theories, we highlight life history strategies as intermediate mechanism linking distal environmental forces to variations in gender relations.

In recent editions of periodical magazines the shift in gender representation has altered drastically. For example popular musician Harry Styles and actor Timothee Chalamet have featured on Vogue magazine. Vogue magazine initially set out in the early 20th century to exhibit female luxury's in the form of a honorific lifestyle. Where as in the 21st century, almost a hundred years later, we can notice the societal shift playing a positive impact on not only gender representations, but previously underrepresented ethnic minorities, those disadvantaged with disabilities, and a variety of social classes. 

In both these editions, we can see the stereotypical ideologies of a white British middle class male being subverted. Here it can be noted that